MELTED
Brand Identity // Melted Ice Cream wants its visitors to have the classic ice cream moment. Picture this: a hot summer night, gathered with friends or family, basking in the moment as the sun goes down. The identity aims to reflect that, exactly. Its aim is togetherness, centeredness, and ease.
![Melted Logo on Sign.jpg](https://images.squarespace-cdn.com/content/v1/61e6eebbb771740970ea741b/1642552197920-S8L9FOOUDIVOSHNNDYF7/Melted+Logo+on+Sign.jpg)
![Melted-06_1.jpg](https://images.squarespace-cdn.com/content/v1/61e6eebbb771740970ea741b/a0ff6243-786d-4d4e-85f7-417580db5b90/Melted-06_1.jpg)
![Melted-05.png](https://images.squarespace-cdn.com/content/v1/61e6eebbb771740970ea741b/549c248b-6cd2-4392-9f78-f15d6360a936/Melted-05.png)
![ice cream mockup side view.jpg](https://images.squarespace-cdn.com/content/v1/61e6eebbb771740970ea741b/f1d38252-d98e-435a-9bb0-5a85dc744fb6/ice+cream+mockup+side+view.jpg)